Monitoring Desk,29-Apr; Indian Institute of Mass Communication (IIMC) has conducted a study in which it was found that 76 per cent of the Indian media persons believe that Prime Minister Narendra Modi’s popular radio programme ‘Mann Ki Baat’ has played a significant role in introducing the real Bharat to the countrymen. The progarmme has initiated a trend where people are now more aware of the things in other parts of the country and they have started appreciating them.
As per the study, 75 per cent of the respondents feel that ‘Mann Ki Baat’ has emerged as a platform, which introduces grass roots innovators working selflessly to ensure a significant difference in the lives of people living in remote areas of India. According to IIMC Director General Professor Sanjay Dwivedi, the study was conducted by the Outreach Department of the Institute between the 12th of April to 25th of April this year.
According to the respondents, ‘Knowledge about the Country’ and ‘Prime Minister’s Vision about the Country’ are the two important reasons which motivate them to listen to the programme. When the respondents were asked how they listen to the programme if they miss any episode, 63 per cent said they prefer YouTube over other mediums. 76 per cent of the respondents feel that they are a participant in the democratic process by listening to Mr Modi on various issues in ‘Mann Ki Baat’.
Prof. Dwivedi pointed out that the study also tried to understand which issue discussed by the Prime Minister in ‘Mann Ki Baat’ influenced the people most. In response to it, 40 per cent of respondents mentioned ‘education’, while 26 per cent said ‘information about grass roots innovators’ as the most influential topic. Another interesting fact that emerged in the study was that 12 per cent of people use radio, 15 per cent television and 37 per cent use Internet-based platforms to listen to ‘Mann Ki Baat’.
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